Applying Morphological Analysis to Enhance Project Outcomes

Projects often face issues that are both multi-dimensional and non-quantifiable when the subject area of the work is susceptible to complexity in its potential scenarios.

At such a time, groups involved in developing projects may wish to consider General Morphological Analysis (GMA) as a direct answer to the problems such complexity creates.

For those not familiar with GMA, Wikipedia gives a broad identification at, and more information on what GMA comprises is also available in a document hosted at

Perhaps the best way to learn about how it can contribute to project development is to access a 7-minute video at This gives a case study and shows all the key elements that allow teams to address project issues in a form that could make a significant difference to the outcomes – and ultimately the impact of the work that is so crucial in the evaluation of project proposals.